Tag: marketing
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Exploring Orkut’s Community Structure and the Evolving Role of Digital Consumers
What is Orkut? Orkut was a social media site founded in 2004 by former Google employee Orkut Büyükkökten. Orkut became popular early on for its Communities feature, where users could join or create groups based on shared interests. These groups often grew into vibrant social networks, giving people a unique space to connect, share ideas,…
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Case Study Review: Weixin
Social media has become an integral part of how we communicate with one another. Among these platforms, Weixin (pronounced “way-shin”), a Chinese social networking app, stands out for its innovative, audience-centered approach. Known internationally as WeChat, this app has reshaped how millions of people communicate with one another. By examining how Weixin’s features align with…
John Yacano | Growth Marketing Professional 