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Exploring Orkut’s Community Structure and the Evolving Role of Digital Consumers

What is Orkut? Orkut was a social media site founded in 2004 by former Google employee Orkut Büyükkökten. Orkut became popular early on for its Communities feature, where users could join or create groups based on shared interests. These groups often grew into vibrant social networks, giving people a unique space to connect, share ideas,…
Case Study Review: Weixin

Social media has become an integral part of how we communicate with one another. Among these platforms, Weixin (pronounced “way-shin”), a Chinese social networking app, stands out for its innovative, audience-centered approach. Known internationally as WeChat, this app has reshaped how millions of people communicate with one another. By examining how Weixin’s features align with…
Case study review: Breast cancer meme

October is Breast Cancer Awareness month, and that means a whole lot of pink. 🩷 To spread awareness of the disease, many people will feature pink ribbons on their clothes. Various organizations will also use them in their marketing materials. What’s your status? In past years, supporters have also taken to social media to spread…
When I squint, I see opportunity | Discussing Warby Parker’s approach to new media

The founders of Warby Parker weren’t necessarily ahead of their time, but their foresight was 20/20.

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